MY ME Marketing Blog

Facilities Management Market Review – UAE

2010-05-09T18:01:00.005+04:00

The picture still hazy, will be clear when the recession dust settles downAs of now it seems terrific market opportunities lies in this market , as most of the big ticket construction project are completed and these building will require world class standards of maintenance.Opportunities- World Class Building Projects- Non Optimized usage of resources- Non Organized companies dominating the

Social Media & Blogs

2009-03-15T18:59:00.002+04:00

There have been many topics/articles/blogs on the usage of this new media for marketing and communication and as these new media is evolving so are the rules and tricks being redefined. Few things to take into consideration that not all companies or industries can benefit or maximise usage for their needs. Each Industries and companies have to identify the problems or process that this new media

TechnoMarketing

2008-09-30T09:32:00.003+04:00

A new buzzword and a new breed of Marketing specialist are coming up in this already much publicized, much discussed and much wondered and puzzled world of New Age marketing.Actually this word actually tells us that technology has also creeped up in the way the marketing is carried out. It is no wonder that technology is playing an important role considering the advent of internet. Internet is

Nice Offer

2007-11-06T10:17:00.000+04:00

Amazon Unbox Products

2007-11-06T10:15:00.000+04:00

Enjoy a joke

2007-02-26T16:25:00.000+04:00

A woman in a hot air balloon realized she was lost.She reduced altitude and spotted a man below. She descended a bit more and shouted, "Excuse me, can you help me? I promised a friend I would meet him an hour ago but I don't know where I am."The man below replied, "You're in a hot air balloon hovering approximately 30 feet above the ground. You're between 40 and 41 degrees north latitude and

CUSTOMER CARE IN 2020

2007-01-08T14:24:00.000+04:00

Operator : "Thank you for calling Pizza Hut . May I have your..." Customer: "Heloo, can I order.." Operator : "Can I have your multi purpose card number first, Sir?" Customer: "It's eh..., hold........ ..on..... .889861356102049 998-45-54610" Operator : "OK... you're... Mr Singh and you're calling from 17 Jalan Kayu. Your home number is 4094! 2366, your office 76452302 and your mobile

CRM-Continued

2007-01-07T13:20:00.000+04:00

Continuing on my last post on CRM, here are few other viewpointsCRM is not a software package or any program that can lead to increase in customer loyalty. CRM is basics of all MIS. CRM is the frame of mind in which all the information regarding the customers are placed in the right manner. It may include collecting the right information. If you keep a hard copy of the files on each customer

CRM- Customer Relationship Management or Contact Relationship Management

2006-10-02T20:46:00.000+04:00

What is CRM? is it Contact relationship management or is it customer realtionship management. are they one or the same?? if its different , how is it different?.Well i just came across this terminologies long time back but was resurfaced in the memory while going through various sites of the CRM application and software. As per my understanding contact relationship management would constitute

Marketing Campaign Step 3 & 4 - Communication & Measurement

2006-08-16T09:36:00.000+04:00

After setting the objective for the campaign , the logical next step was Communication with the Target audience to derive the results from it.Many options were considered for the middle east market. The most desirable delivery mode was using Construction week Newspaper of ITP publication and next in line was Middle East Plant and Equipment Guide (MEPE). Both the publication catered to the target

Marketing Campaign : Step 2

2006-07-21T21:57:00.000+04:00

Once the objective was set, it was decided to be measured in terms of what needs to be achieved .1. Brand Awareness- to be measured with random survey of the target market and participants. 2. Ability to reach the target audience- to be measured against the no. of response and type of responses. i.e. Target audience profile vs responded audience profile.3. Prospect database creation- the total

Marketing Campaign Step 1: Objective Setting

2006-07-16T11:23:00.000+04:00

The Company set itself the following objectives to be achieved from this campaign.1. Create brand awareness & Positive image enhancement ( as it involved selling aftermarket parts which are mostly viewed as cheap stuff )2. Reach the endusers as well as middlemen through the campaign ( ie Heavy Equipment Owners & Spareparts dealers)3. Get Leads & Contact Details ( Propect Database creation)Brand

Campaign Measurement 2- I am back

2006-07-09T11:55:00.000+04:00

Sorry for not posting anything on the blogs for long time. Been involved in a job change so now everything settled and now am back to blogging. Will start off with where i stopped earlier. An example of campaign measurement.Here is a live exampleA company wanted to promote new brand of engine parts all over the middle east and to do that various option were considered. How did they do it and what

Campaign Measurement -1

2006-04-11T11:02:00.000+04:00

Campaign Measurement:It starts with the day you conceive a campaign plan, provision for measuring & criteria needs to be developed. Yeah true what is the provision ?...What do we measure?...What are the criteria??.... What is the error margin in the measurement? ...What are the assumption made??Lets explore some ideas on this subject.how do we measure the effectiveness of the advertisement?How do

Outdoor advertising -- Mega Sites & Vehicle Branding

2006-04-08T10:44:00.000+04:00

Having covered the various types of conventional outdoor advertising, it is obvious to look at some unconventional types which are turning to be become a regular medium for outdoor advertising..One of them being vehicle branding. Companies owning a fleet of vehicle do usually have their vehicle branded with their logo or specific color designed.Earlier only logo branding on vehicle was pervasive,

Star Mast

2006-04-03T13:44:00.000+04:00

Nupoles

2006-04-02T12:16:00.000+04:00

Unipoles

2006-04-01T11:47:00.000+04:00

Billboards

2006-03-30T13:16:00.000+04:00

This is my Favourite One..Nice short & strong text, Single Image Focus, Very well done Bill board ad. Short & Sweet. Strong Recall Value for adidas.

Bridge Banners Pics

2006-03-29T16:35:00.000+04:00

Next Billboards Examples

Advertisement 6- Billboards

2006-03-21T13:16:00.000+04:00

There has been quite a delay in putting this up on my blog, but nevertheless I hope to put some of the content up today on this subject.Outside advertising are one the main media for building brand, it gives tremendous brand recall value and is in the face of the customer. BANG!!! You can have Your message delivered. The advert on this type of media cannot be of descriptive nature or letter like.

A personal note

2006-03-06T16:04:00.000+04:00

i haven't been able to update the blog for quite some time, but to let you know what is coming next i am putting up this note. I will continue with1.advertisement planning and various modes available and would also include computer gaming & other quite odd ways of doing advertisements.2. porters five forces model: Is it valid in today's business world3. Salesmanship: basic ingredients to become

Brand: Unleash the power within

2006-02-26T14:39:00.000+04:00

What is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, which would make the customer, want more and more of it. An experience, which can

Thats Me!!!!...with my new look

2006-02-26T10:38:00.000+04:00

Advertising 5- Print Media Budget

2006-02-25T08:29:00.000+04:00

Its been long time that I have not updated my blog....Was trying to figure out the way to upload some xls sheet and document template for advertisement plans.Neway I will just put in details today about creating the advertising plan. If anybody is interested to have look at the template they email me at santosh.pania@gmail.com Advertisement plan Two approaches: 1. Have a preset budgeted amount

Advertisement 4- Print Media

2006-02-18T16:53:00.001+04:00

Media information1 NewspapersUAE has 6 daily English newspapers. Gulf news being the market leader followed by khaleej times.Gulf News 91000 Khaleej Times 720007 Days 65000Gulf today 36000Emirates Evening Post 28000Emirates Today 81000 (expected)Circulation Information are from www.aqoul.com dated Sep 2005..2. Magazines:Considering our subject is an industrial Marketing based company instead of

Advertisement 3 : An Addition

2006-02-14T10:03:00.000+04:00

Continued From Advt 2:Before I continue my analysis on the various medium of ads, I would like to highlight one more point that can be an important factor to influence the decision to advertise or not. The market condition or the role of the company in the industry and industry status. Is there going to be a boom/slowdown in the industry or is the trend going up/down. The Status of the company

Finally I have become an author!!!!

2006-02-13T08:11:00.000+04:00

Sales Vs Marketing article featured on three article based sites1. ) Ezinearticles- You can view the article by clicking the link belowhttp://ezinearticles.com/comment.php?Sales-Vs-Marketing&id=1435052. ) Articlebase.comhttp://www.articlesbase.com/article.php?aid=145753.) ArticleFactory.comhttp://www.articlesfactory.com/articles/management/sales-vs-marketing.htmland finally I can say that I have

Contd. Advertisement 2 : YES or NO

2006-02-12T09:19:00.000+04:00

Advertisement is generally about creating awareness about the product and to persuade and motivate the customer to buy it.In an industrial scenario- purchases are not normally made by only one person but by a group of person . Some times the person are from varied field. One would be technical guy, other would be finance person, third would be the actual user etc and to have a message that would

Advertisement 1 : To advertise or not to ???

2006-02-11T12:04:00.000+04:00

<<<<<<>>>> does B2B companies really need advertisements?? do advertisement really bring in business ??(in context to B2B scenario)Does a company having a long sales cycle or techno commercial products or service really need advertisements as a medium to support to sales??well theoretically the answer would be yes the advertisement do support but not to the same degree as

Few additions made in the blog

2006-02-09T09:21:00.000+04:00

As you guys might have noticed, I have added some more ad's in my blog. Trying to see if it really works. I have added four category of advertisement on the blog.1. Music2. Books3. International magazines4. Computer GamesI guess it gives more color and graphics to my blog and I hope its useful too.

Outsourcing ..Nice One

2006-02-07T13:15:00.000+04:00

Email Marketing - Technology

2006-02-07T11:31:00.000+04:00

Continuing From earlier blogs on email marketing, this one has information on the technology front of email marketing.Technology is the most vital component of email marketing and one of the thing that keeps on developing at a very fast rate. When I started we used to have topics like HTML email vs Text emails, opt-in, double opt-in policy etc now things have moved on to more advanced level .

A Wife is a wife, no matter who you are!!

2006-02-05T13:39:00.000+04:00

Cheers ..thanks to Sathi for this

Sales Vs Marketing

2006-02-05T13:19:00.000+04:00

From a view point of a normal guy not involved in sales or marketing , sales & marketing are considered as one function. But the deeper you go in this field you will realize how different this two functions are and how bitter these personnel can become on each other even though they serve a common purpose to the organization .Every Sales man hates the marketing guy because the guy in marketing

Yearly Performance Review Word "Real" Meaning

2006-01-28T09:45:00.000+04:00

just got a good email ..sharing it :-)WHAT THOSE WORDS ON YEARLY PERFORMANCEREVIEWS REALLY MEAN1. OUT GOING PERSONALITY - Always going out of the office2. RELAXED ATTITUDE - Sleeps at desk3. GOOD COMMUNICATION SKILLS - Spends lots of time on phone4. WORK IS FIRST PRIORITY - Too ugly5. ACTIVE SOCIALLY - Drinks a lot6. INDEPENDENT WORKER - nobody knows what he/she does7. QUICK THINKING - Offers

Email Marketing- Database

2006-01-27T13:46:00.000+04:00

Well continuing where I left the last blog, this time I will go in detail with database.First of all I would like to clarify that I am not trying to say that I am not 100% correct, all I am doing is sharing what I have read , learnt, experienced. You might find better written articles on net and I have already given the web address of the site which I am a fan (www.clickz.com for online marketing

Email Marketing Thoughts - 1

2006-01-24T08:15:00.000+04:00

Here are some things which is essential for conducting an email marketing .These are random thoughts and any Suggestion/correction on it will be appreciated1. Reason : the most important thing while doing email marketing is the purpose or the reason of sending out emails. This will determine the whole campaign.Whether it is to inform the prospects about new products or is it about some new

Caught off guard!!!!!

2006-01-22T07:55:00.000+04:00

"Today I will be working on some unfinished projects and will finish it by the day end"- this is what I plan every morning ..No sooner have I started working on it the boss gives me a call and hands over other works that is of "higher priority" & have to start on it immediately.well after trying to put across the point about the unfinished work that going on ..All I have to do is to follow his

Who Am I????

2006-01-21T10:03:00.000+04:00

Who am i??hmm..let me think ..what should i say..well let me give a try" i am marketing specialist with 7-8 years experience in diverse fields/industires and currently working in a company in Dubai UAE as a brand executive and i am very passionate about my work blah blah blah blah"Nah..that not impressive..let me try againI am sweet sober and highly creative guy who can come up withwierd, (others