tag:blogger.com,1999:blog-212864882009-10-02T07:01:14.278+04:00My Middle East Marketing Blog, My Thoughts on marketing,Advertisement, Management & its related functions. Email marketing, marketing managment, marketing startegies , marketing resources , branding, customer service, Customer Relationship Management (CRM), Marketing Tools etcProfession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-21286488.post-24375714927957948582009-03-15T18:59:00.002+04:002009-03-15T19:27:43.387+04:00

There have been many topics/articles/blogs on the usage of this new media for marketing and communication and as these new media is evolving so are the rules and tricks being redefined. Few things to take into consideration that not all companies or industries can benefit or maximise usage for their needs. Each Industries and companies have to identify the problems or process that this new media

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-63524650429743499062008-09-30T09:32:00.003+04:002008-09-30T09:37:57.671+04:00

A new buzzword and a new breed of Marketing specialist are coming up in this already much publicized, much discussed and much wondered and puzzled world of New Age marketing.Actually this word actually tells us that technology has also creeped up in the way the marketing is carried out. It is no wonder that technology is playing an important role considering the advent of internet. Internet is

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-37131328849685448972007-11-06T10:17:00.000+04:002007-11-06T10:28:50.333+04:00

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-3756053004235820442007-11-06T10:15:00.000+04:002007-11-06T10:17:23.334+04:00

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-45906424459532847082007-02-26T16:25:00.000+04:002007-02-26T16:27:22.477+04:00

A woman in a hot air balloon realized she was lost.She reduced altitude and spotted a man below. She descended a bit more and shouted, "Excuse me, can you help me? I promised a friend I would meet him an hour ago but I don't know where I am."The man below replied, "You're in a hot air balloon hovering approximately 30 feet above the ground. You're between 40 and 41 degrees north latitude and

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-65162351745010634802007-01-08T14:24:00.000+04:002007-01-08T14:26:19.606+04:00

Operator : "Thank you for calling Pizza Hut . May I have your..." Customer: "Heloo, can I order.." Operator : "Can I have your multi purpose card number first, Sir?" Customer: "It's eh..., hold........ ..on..... .889861356102049 998-45-54610" Operator : "OK... you're... Mr Singh and you're calling from 17 Jalan Kayu. Your home number is 4094! 2366, your office 76452302 and your mobile

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1168162303992442842007-01-07T13:20:00.000+04:002007-01-07T13:38:01.200+04:00

Continuing on my last post on CRM, here are few other viewpointsCRM is not a software package or any program that can lead to increase in customer loyalty. CRM is basics of all MIS. CRM is the frame of mind in which all the information regarding the customers are placed in the right manner. It may include collecting the right information. If you keep a hard copy of the files on each customer

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1159809046121358122006-10-02T20:46:00.000+04:002006-10-04T09:58:14.743+04:00

What is CRM? is it Contact relationship management or is it customer realtionship management. are they one or the same?? if its different , how is it different?.Well i just came across this terminologies long time back but was resurfaced in the memory while going through various sites of the CRM application and software. As per my understanding contact relationship management would constitute

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1155710163432348892006-08-16T09:36:00.000+04:002006-08-17T10:22:05.310+04:00

After setting the objective for the campaign , the logical next step was Communication with the Target audience to derive the results from it.Many options were considered for the middle east market. The most desirable delivery mode was using Construction week Newspaper of ITP publication and next in line was Middle East Plant and Equipment Guide (MEPE). Both the publication catered to the target

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1153505096095474002006-07-21T21:57:00.000+04:002006-08-17T10:31:53.076+04:00

Once the objective was set, it was decided to be measured in terms of what needs to be achieved .1. Brand Awareness- to be measured with random survey of the target market and participants. 2. Ability to reach the target audience- to be measured against the no. of response and type of responses. i.e. Target audience profile vs responded audience profile.3. Prospect database creation- the total

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1153035294893512872006-07-16T11:23:00.000+04:002006-07-16T11:34:54.906+04:00

The Company set itself the following objectives to be achieved from this campaign.1. Create brand awareness & Positive image enhancement ( as it involved selling aftermarket parts which are mostly viewed as cheap stuff )2. Reach the endusers as well as middlemen through the campaign ( ie Heavy Equipment Owners & Spareparts dealers)3. Get Leads & Contact Details ( Propect Database creation)Brand

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1152431929334659222006-07-09T11:55:00.000+04:002006-07-09T12:00:11.926+04:00

Sorry for not posting anything on the blogs for long time. Been involved in a job change so now everything settled and now am back to blogging. Will start off with where i stopped earlier. An example of campaign measurement.Here is a live exampleA company wanted to promote new brand of engine parts all over the middle east and to do that various option were considered. How did they do it and what

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1144740051481112292006-04-11T11:02:00.000+04:002006-04-15T11:24:19.180+04:00

Campaign Measurement:It starts with the day you conceive a campaign plan, provision for measuring & criteria needs to be developed. Yeah true what is the provision ?...What do we measure?...What are the criteria??.... What is the error margin in the measurement? ...What are the assumption made??Lets explore some ideas on this subject.how do we measure the effectiveness of the advertisement?How do

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com1tag:blogger.com,1999:blog-21286488.post-1144480017647405812006-04-08T10:44:00.000+04:002006-04-08T11:06:57.660+04:00

Having covered the various types of conventional outdoor advertising, it is obvious to look at some unconventional types which are turning to be become a regular medium for outdoor advertising..One of them being vehicle branding. Companies owning a fleet of vehicle do usually have their vehicle branded with their logo or specific color designed.Earlier only logo branding on vehicle was pervasive,

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1144058469379081762006-04-03T13:44:00.000+04:002006-04-03T14:01:09.426+04:00

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1143967127475888632006-04-02T12:16:00.000+04:002006-04-17T16:03:30.020+04:00

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com1tag:blogger.com,1999:blog-21286488.post-1143879094679982402006-04-01T11:47:00.000+04:002006-04-01T12:16:11.413+04:00

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1143710588980575752006-03-30T13:16:00.000+04:002006-06-20T21:23:20.566+04:00

This is my Favourite One..Nice short & strong text, Single Image Focus, Very well done Bill board ad. Short & Sweet. Strong Recall Value for adidas.

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com1tag:blogger.com,1999:blog-21286488.post-1143637405117028032006-03-29T16:35:00.000+04:002006-03-29T17:03:25.260+04:00

Next Billboards Examples

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1142934650458102572006-03-21T13:16:00.000+04:002006-03-22T18:12:49.170+04:00

There has been quite a delay in putting this up on my blog, but nevertheless I hope to put some of the content up today on this subject.Outside advertising are one the main media for building brand, it gives tremendous brand recall value and is in the face of the customer. BANG!!! You can have Your message delivered. The advert on this type of media cannot be of descriptive nature or letter like.

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1141647716064194562006-03-06T16:04:00.000+04:002006-03-06T16:21:56.086+04:00

i haven't been able to update the blog for quite some time, but to let you know what is coming next i am putting up this note. I will continue with1.advertisement planning and various modes available and would also include computer gaming & other quite odd ways of doing advertisements.2. porters five forces model: Is it valid in today's business world3. Salesmanship: basic ingredients to become

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1140951213801709162006-02-26T14:39:00.000+04:002006-02-26T14:57:40.856+04:00

What is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.Creation of brand is not just creating a logo or byline statement or a symbol. It is the creation of experience, which would make the customer, want more and more of it. An experience, which can

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1140935980743337542006-02-26T10:38:00.000+04:002006-02-26T10:39:40.756+04:00

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1140841795795565152006-02-25T08:29:00.000+04:002006-02-25T09:52:25.063+04:00

Its been long time that I have not updated my blog....Was trying to figure out the way to upload some xls sheet and document template for advertisement plans.Neway I will just put in details today about creating the advertising plan. If anybody is interested to have look at the template they email me at santosh.pania@gmail.com Advertisement plan Two approaches: 1. Have a preset budgeted amount

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0tag:blogger.com,1999:blog-21286488.post-1140268282108441542006-02-18T16:53:00.001+04:002006-02-19T17:22:05.046+04:00

Media information1 NewspapersUAE has 6 daily English newspapers. Gulf news being the market leader followed by khaleej times.Gulf News 91000 Khaleej Times 720007 Days 65000Gulf today 36000Emirates Evening Post 28000Emirates Today 81000 (expected)Circulation Information are from www.aqoul.com dated Sep 2005..2. Magazines:Considering our subject is an industrial Marketing based company instead of

Profession: Marketing Specialisthttp://www.blogger.com/profile/07384846585683069760noreply@blogger.com0