TechnoMarketing

A new buzzword and a new breed of Marketing specialist are coming up in this already much publicized, much discussed and much wondered and puzzled world of New Age marketing.

Actually this word actually tells us that technology has also creeped up in the way the marketing is carried out. It is no wonder that technology is playing an important role considering the advent of internet. Internet is the main force responsible for the emergence of Technomarketeers. So what are Technomareketeers ?

Technomarketeers sits on computer with wierd hairdo ( this is my assumption), wearing ragged jean, loose t-shirt and move their fingers over keyboards so fast that sometimes we have to keep pace with what is being done on the computer. This was my bad attempt on homour , please don’t mind. Lets get back to the topic.

Technomarketeers generally speaking as i understand are the one who use technology like computer spread sheets, internet, mails, document software, websites, programming languages to improve and hasten the process of marketing. If you want to reach 3000 customers , these guys just prepare an HTML mail , use thier database of the client and if they are good they will ask you choose the segment of the database you would like to send and send it out in a jiffy. ( Right now pls ignore the concept of opt in database and spam, i am assuming that the person has a optin database.) Well this is what my boss feels whenever he wants the email shots to be sent out . Bosses are creature that i don’t need to explain , they are unexplainable!! ( here i go again abusing the bosses, well i don’t know y i keep on doing it, but i really love it , so mean of me)

Technomarketeer -These guys keep a track on who come on to the website and sometimes are responsible for creation of mailers in few minutes using the software and label print outs. These guys mostly work on database and keep a good clean database so that they utilize it to contact the customers. Actually they are advanced versions of Database marketeers just like cobol and basic were two programming langauges in Computer field , Database marketeers are the one who were expert in making using of database for marketing purpose be it reasearch or direct marketing.

Technomarketing encompasses both database and new technology. Database is the key ingredient for technomarketing but along with it comes the way the database can be utilized, Newsletter Software, content management software, SMS broadcaster, mailer program, Media Software , you name it and there will be a technology to enhance all your function of creation, communication & analysis of your marketing material as well as performance of the the campaign.

More on exploits of Technomarketing in my next post.