Campaign Measurement -1

Campaign Measurement:

It starts with the day you conceive a campaign plan, provision for measuring & criteria needs to be developed. Yeah true what is the provision ?...What do we measure?...What are the criteria??.... What is the error margin in the measurement? ...What are the assumption made??

Lets explore some ideas on this subject.

how do we measure the effectiveness of the advertisement?How do we present it to the top management.

effectiveness can be measured if the objective of the advertisement is quantified, how do we quantify??-

I have an idea, instead of just writing down theoretical stuff , I would like to receive a feedback of a hypothetical or real campaign idea and then will try and create a measurement mechanism and define criteria's to analyze it. Anyone there with some example...Let me know..I will wait for a week for anyone to email me or send it in comments the example ..My email is santosh.pania@gmail.com .

waiting for some response..The sooner it comes the better.

Regards
Santosh Pania

Outdoor advertising -- Mega Sites & Vehicle Branding

Having covered the various types of conventional outdoor advertising, it is obvious to look at some unconventional types which are turning to be become a regular medium for outdoor advertising..One of them being vehicle branding. Companies owning a fleet of vehicle do usually have their vehicle branded with their logo or specific color designed.

Earlier only logo branding on vehicle was pervasive, now a days design and product photos adorn the Vehicles , the whole vehicle being wrapped in graphics.

Along with vehicle branding has come the MEGA sites, where in the graphic displayed covers the entire of building structure

Star Mast

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