Marketing Campaign : Step 2

Once the objective was set, it was decided to be measured in terms of what needs to be achieved .

1. Brand Awareness- to be measured with random survey of the target market and participants.

2. Ability to reach the target audience- to be measured against the no. of response and type of responses. i.e. Target audience profile vs responded audience profile.

3. Prospect database creation- the total number of responses & leads to be received during the period of the campaign through it.

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