Sorry for not posting anything on the blogs for long time. Been involved in a job change so now everything settled and now am back to blogging. Will start off with where i stopped earlier. An example of campaign measurement.
Here is a live example
A company wanted to promote new brand of engine parts all over the middle east and to do that various option were considered. How did they do it and what was the campaign idea will be discussed on the next blog and even the way it was measured will be covered.
So Keep on reading
Chao
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