Contd. Advertisement 2 : YES or NO

Advertisement is generally about creating awareness about the product and to persuade and motivate the customer to buy it.

In an industrial scenario- purchases are not normally made by only one person but by a group of person . Some times the person are from varied field. One would be technical guy, other would be finance person, third would be the actual user etc and to have a message that would be create an impact on all of them would be difficult since they would be having a different view point.

But the main point is that all of them are still human and prone to emotions and likes and dislikes. The persons can be attracted by the color of the packaging box or the color of the brochure or he might like the caption on the brochure or the way it is presented which can create a positive perception about the product. or sometime ...Negative.

Now coming back to the main point does advertisement really affect them and to what extent?

I am presenting the analysis of the below ads types in relation to the UAE market
1. Print Ads (Magazine, Newspapers )
2. Online Ads
3. Directory Ads ( have kept it different from print ads)
4. Mailers Ads
5. Billboard Ads

Next blog in detail on each of these ads & medium