Advertisement 4- Print Media

Media information

1 Newspapers

UAE has 6 daily English newspapers. Gulf news being the market leader followed by khaleej times.

• Gulf News 91000
• Khaleej Times 72000
• 7 Days 65000
• Gulf today 36000
• Emirates Evening Post 28000
• Emirates Today 81000 (expected)

Circulation Information are from www.aqoul.com dated Sep 2005..

2. Magazines:

Considering our subject is an industrial Marketing based company instead of Consumer oriented. The list is too big for me to list down the magazines. I would note down the names which I have personally seen and/or have participated in advertising. These are category based or circulation based. ITP Publications Caters to mostly all segments of Industries.

• Construction Weekly
• Oil & Gas
• Pipeline
• Cargo Village News
• Gulf Business
• Gulf Marketing Review
• Middle East Plant & Equipment Guide
• Al Majlis
• Autocar Middleast
• Wheels (weekly from gulfnews)

Right now I can only remember these. for detailed information on listing of newspapers and magazines you can visit www.middleeastmediaguide.com

first and foremost advertisement in newspapers and magazine is really expensive, My suggestion to do an advertisements campaign with magazine or newspaper would be ONLY if

1. Launching a new product

2. Considerable Budget Leverage

3. Ad support for Specific Product Sales Push

Ad campaign over a period of more than 3 months would really be of some consequence and if your looking to give an ad for 3 months in a least prominent position you are looking at a budget of a minimum 1500- 2000$ per month. (except in case of some magazines, you can always negotiate a better deal but you can't be sure of the subscription ). I would suggest a min campaign of atleast 7 months to 1 year to really get noticed, considering you don't go in for a front page or one page advert. So if you do a 7 months campaigns on rate of 1500$ and the magazine dishes you out 15-25% discount .

First of all I forgot to address the issue of how to set an advertisement budget..Will first give 6 steps to your perfect budget in the next blog...To be continued>>>