Advertisement 3 : An Addition

Continued From Advt 2:

Before I continue my analysis on the various medium of ads, I would like to highlight one more point that can be an important factor to influence the decision to advertise or not.

The market condition or the role of the company in the industry and industry status. Is there going to be a boom/slowdown in the industry or is the trend going up/down. The Status of the company life cycle- has it just started or is it a market leader and well established.

These external factors are quite strategic in nature and the tactical and strategical plan of advertisement and media should be inline with them. The various example of strategic plan would be either one or multiple of these.

1. Expansion of operations

2. Expansion of markets

3. Stabilize & Organize for future Expansion

4. Increase Profits & Sales /Growth

5. Stabilize and Breakeven (make it profitable)

6. Recuperate Losses & minimize Costs

6. Sell Off & Exit the Business

Let me again revise the whole topic ..To advertise or not is the dilemma faced by many industrial products and services and the whole focus of this topic is on ad & media optimization for industrial products & Services.

Next Blog: AD & Media Optimization plan & Media Analysis